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Get More Local Leads with Precision-Driven Local Service Ads

At Silver Ant Marketing, we don’t just run local ads, we connect your business directly with people searching for your services in real time. With Google’s Local Service Ads, you only pay for valid leads such as calls or messages from actual customers. That means no wasted spend, just qualified leads ready to do business with you. Our team ensures you appear at the very top of search results, building trust with Google’s “Google Guaranteed” badge while filling your pipeline with real opportunities.
Get Found by Local Audience with Google Local Service Ads
With Google Local Service Ads Become the First Local Business They Call

Be the First Local Business They Call

Google Local Service Ads (LSAs) are built for service-based businesses that want to attract local customers. These ads appear at the very top of Google Search with a “Google Guaranteed” badge—giving you more visibility, trust, and direct calls from people in your area. At Silver Ant Marketing, we help you get set up, verified, and optimized to dominate your local market.
8080+
Years
8080M+
Ad Spend Managed
808080+
Satisfied Clients
80x
Average ROI

What’s Included in Our Local Service Ads Management

Business Eligibility Check & Setup

Google Guarantee/Screened Verification Support

Profile & Category Optimization

Call & Lead Tracking Setup

Bid & Budget Strategy

Ongoing Dispute Management & Review Optimization

Performance Reporting with Local Insights

Our Proven 5-Step Process

Audit and Discovery


We begin by assessing your local presence, service areas, and competition. This helps us uncover opportunities to increase visibility while ensuring your profile and details meet Google’s strict Local Services requirements. At Silver Ant Marketing, we focus on building trust from the ground up.

Key Highlights:

  • Review of service categories and eligibility.
  • Competitor benchmarking in your service areas.
  • Spotting gaps in lead generation.
  • Ensuring business details align with Google standards.

Strategy Planning


Once we’ve established your local baseline, we create a tailored plan to maximise lead flow. From defining your service areas to setting budgets and call-handling preferences, we make sure your ads are designed for efficiency and ROI.

Key Highlights:

  • Defining service areas and targeting.
  • Budget planning for maximum leads.
  • Optimising profile for “Google Guaranteed.”
  • Call and lead management strategy.

Campaign Setup


With strategy locked in, our team sets up your Local Service Ads with precision. From background checks and licensing to ad copy and call tracking, every detail is handled so your ads are ready to deliver.

Key Highlights:

  • Profile and verification setup.
  • Licensing and background check management.
  • Call tracking integration.
  • Optimised business categories and services.

Launch and Monitor


Once live, we closely monitor calls, leads, and bookings to ensure you’re only paying for genuine customers. Any low-quality leads are disputed quickly to protect your budget, while performance is optimised in real time.

Key Highlights:

  • Real-time monitoring of calls and messages.
  • Quick disputes of invalid leads.
  • Lead tracking and reporting.
  • Continuous improvement of targeting.

Analyse and Improve


We keep your ads sharp with ongoing optimisations. From adjusting service areas to improving responsiveness and managing reviews, we make sure your business remains a top choice in local search.

Key Highlights:

  • Detailed performance analysis.
  • Ongoing lead quality improvements.
  • Review management support.
  • Transparent reporting with actionable insights.

Client Spotlight: 92 Calls in First Month

A home services client (plumbing) went from zero to 92 local leads in their first 30 days using LSAs. With our support, they became one of the top-listed providers in their city.

We Know Local And We Know How to Win at It

Silver ant MArketing Know Local — And We Know How to Win at It
Your Questions Answered

Frequently Asked Questions

LSAs are pay-per-lead ads that appear at the top of Google results, helping local businesses connect with nearby customers ready to buy.

Unlike Google Ads, LSAs charge per lead—not per click—and show business details, reviews, and Google’s trust badge for added credibility.

Like silver ants that move with purpose and precision, Silver Ant Marketing fine-tunes your LSAs with real-time optimizations to deliver verified, local-ready leads.

Yes! LSAs are ideal for small service businesses, offering high visibility and only charging when a lead contacts your business directly.

Silver Ant Marketing blends smart bidding, strategic coverage areas, and lead tracking—just like a focused colony delivering top performance.

Let’s Put Your Business on the Map Literally

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