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Expand Your Reach with Expert Bing Ads Management

At Silver Ant Marketing, we don’t just stop at Google, we also unlock the untapped potential of Bing Ads (Microsoft Ads). With millions of daily searches across Bing, Yahoo, and AOL, your business gains access to a high-intent audience at lower costs per click. Our certified team ensures you get maximum visibility while paying less, making Microsoft Ads a smart addition to your advertising strategy. With data-driven targeting and continuous optimisation, we help you capture customers others are missing.

Reach More Customers with Bing’s Growing Audience

Google may dominate search, but Bing (via Microsoft Ads) still accounts for a sizable chunk of high-quality traffic—especially on desktop and voice-enabled devices. Silver Ant Marketing helps you leverage this underused channel to diversify your PPC strategy, reduce CPCs, and attract valuable customers with less competition.
8080+
Years
8080M+
Ad Spend Managed
808080+
Satisfied Clients
80x
Average ROI

What’s Included in Our Bing Ads Management

Google Ads Campaign Import & Optimization

Bing-Specific Keyword & Audience Adjustments

Ad Copy Customization for Bing Search Users

Device, Time, and Location Targeting

Performance Monitoring & Conversion Tracking

Bid Strategy Optimization

Monthly Campaign Insights & Recommendations

Our Proven 5-Step Process

Audit and Discovery

We start by reviewing your current campaigns (if any) and analysing competitors in the Microsoft Ads space. Since Bing Ads often come with cheaper clicks, we identify opportunities to stretch your budget further without compromising results. Key Highlights:
  • Analysis of existing Bing or Google Ads campaigns.
  • Competitor research in Bing’s ecosystem.
  • Identifying untapped keyword opportunities.
  • Alignment of business goals with Bing’s audience.

Strategy Planning

Next, we craft a clear strategy tailored to Microsoft Ads’ unique environment. From setting KPIs to refining targeting and messaging, we ensure your campaigns are primed for performance. Key Highlights:
  • KPI setting and measurable goals.
  • Audience segmentation across Bing, Yahoo, AOL.
  • Creative and keyword strategy.
  • Budget allocation for maximum efficiency.

Campaign Setup

Our team then builds your campaigns with technical accuracy and conversion focus. From importing Google Ads structures to optimising ad extensions and tracking, we ensure a smooth yet powerful setup. Key Highlights:
  • Smart keyword and ad group creation.
  • Seamless import from Google Ads.
  • Conversion tracking and analytics integration.

Launch and Monitor

Once your campaigns go live, we keep a close eye on performance. By tracking CTR, CPC, and conversions, we make quick adjustments to reduce wasted spend and maximise ROI. Key Highlights:
  • Real-time monitoring of key metrics.
  • Quick response to underperforming ads.
  • Continuous budget optimisation.
  • Early insights for faster results.

Analyse and Improve

Success doesn’t stop at launch. We continuously analyse data, optimise keywords, refresh creatives, and refine targeting to ensure your campaigns keep improving. Key Highlights:
  • Ongoing keyword optimisation.
  • A/B testing for ad creatives.
  • Reallocation of budget for better ROI.
  • Transparent reporting with actionable insights.

Client Spotlight: 40% Lower CPC with Microsoft Ads

A legal services client shifted a portion of their PPC budget to Bing. In 60 days, they achieved similar lead volume to Google—with a 40% lower cost-per-click and less ad fatigue.

We Know Bing — So You Don’t Have to

Your Questions Answered

Frequently Asked Questions

Microsoft Bing Ads services offer paid advertising on Bing and its partner networks, helping you reach users beyond Google with precision-targeted ads.

Bing Ads often have lower competition, reduced cost-per-click, and access to an older, high-intent audience not always found on Google.

Like silver ants, we move with precision, Silver Ant crafts Bing Ads strategies using advanced data analysis and real-time optimization for top-tier results.

Yes, with proper targeting and strategy, Bing Ads can deliver high-converting traffic from users with strong purchase intent.

Silver Ant blends A/B testing, geo-targeting, and smart bidding to fine-tune Bing campaigns and maximize return on every advertising dollar.

Unlock Lower CPCs with Microsoft Ads

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