Expand Your Reach with Expert Bing Ads Management












Reach More Customers with Bing’s Growing Audience
Why Microsoft Ads Should Be in Your PPC Mix

What’s Included in Our Bing Ads Management
Google Ads Campaign Import & Optimization
Bing-Specific Keyword & Audience Adjustments
Ad Copy Customization for Bing Search Users
Device, Time, and Location Targeting
Performance Monitoring & Conversion Tracking
Bid Strategy Optimization
Monthly Campaign Insights & Recommendations
Our Proven 5-Step Process
Audit and Discovery
We start by reviewing your current campaigns (if any) and analysing competitors in the Microsoft Ads space. Since Bing Ads often come with cheaper clicks, we identify opportunities to stretch your budget further without compromising results. Key Highlights:- Analysis of existing Bing or Google Ads campaigns.
- Competitor research in Bing’s ecosystem.
- Identifying untapped keyword opportunities.
- Alignment of business goals with Bing’s audience.
Strategy Planning
Next, we craft a clear strategy tailored to Microsoft Ads’ unique environment. From setting KPIs to refining targeting and messaging, we ensure your campaigns are primed for performance. Key Highlights:- KPI setting and measurable goals.
- Audience segmentation across Bing, Yahoo, AOL.
- Creative and keyword strategy.
- Budget allocation for maximum efficiency.
Campaign Setup
Our team then builds your campaigns with technical accuracy and conversion focus. From importing Google Ads structures to optimising ad extensions and tracking, we ensure a smooth yet powerful setup. Key Highlights:- Smart keyword and ad group creation.
- Seamless import from Google Ads.
- Conversion tracking and analytics integration.
Launch and Monitor
Once your campaigns go live, we keep a close eye on performance. By tracking CTR, CPC, and conversions, we make quick adjustments to reduce wasted spend and maximise ROI. Key Highlights:- Real-time monitoring of key metrics.
- Quick response to underperforming ads.
- Continuous budget optimisation.
- Early insights for faster results.
Analyse and Improve
Success doesn’t stop at launch. We continuously analyse data, optimise keywords, refresh creatives, and refine targeting to ensure your campaigns keep improving. Key Highlights:- Ongoing keyword optimisation.
- A/B testing for ad creatives.
- Reallocation of budget for better ROI.
- Transparent reporting with actionable insights.
Client Spotlight: 40% Lower CPC with Microsoft Ads




















We Know Bing — So You Don’t Have to
- Bing Certified & Google Ads Experienced
- Smooth Campaign Migration from Google
- Conversion-Driven Copywriting & Bidding
- Ideal for Budget-Sensitive & Niche Markets

Frequently Asked Questions

Microsoft Bing Ads services offer paid advertising on Bing and its partner networks, helping you reach users beyond Google with precision-targeted ads.
Bing Ads often have lower competition, reduced cost-per-click, and access to an older, high-intent audience not always found on Google.
Like silver ants, we move with precision, Silver Ant crafts Bing Ads strategies using advanced data analysis and real-time optimization for top-tier results.
Yes, with proper targeting and strategy, Bing Ads can deliver high-converting traffic from users with strong purchase intent.
Silver Ant blends A/B testing, geo-targeting, and smart bidding to fine-tune Bing campaigns and maximize return on every advertising dollar.
Unlock Lower CPCs with Microsoft Ads